Toyota is investing $1.3 billion into its Kentucky factory to support future electrification efforts, including the production of a three-row electric SUV for the US market. This move comes as a surprise since Toyota has been known for its resistance to the industry-wide shift to electric vehicles. The company plans to establish an EV assembly line at its Kentucky plant and invest a total of $17 billion in its US operations to support the transition to EVs. However, environmentalists have been critical of Toyota’s anti-EV lobbying efforts in countries around the world.
Toyota has faced criticism from environmentalists for its anti-EV lobbying efforts despite its early success with the Prius. The company has only sold two battery-electric vehicles in the US, falling far behind its competitors in the EV market. Toyota’s recent investment in its Kentucky factory suggests a change in strategy, with plans to produce a three-row electric SUV for the US market based on the electric Land Cruiser concept. The concept SUV, displayed at the 2023 Japan Mobility Show, features an angular appearance and a visor taillight design, indicating an innovative and modern design for this upcoming electric vehicle. This investment marks a significant shift for Toyota as it seeks to catch up in the rapidly growing EV market.
