Nasdaq’s purpose is to foster economic progress for everyone by strengthening economies, creating equitable opportunities, and supporting sustainability. This mission aims to help communities, clients, employees, and individuals of diverse backgrounds achieve their full potential.
In recognition of Nasdaq’s Impact Month, which coincides with Financial Literacy Awareness Month and Global Volunteer Month, the focus is placed on Jaquan Williams, the Employer Brand Director for the Americas. Jaquan has been nominated as a Nasdaq Purpose Champion, an accolade for employees showcasing exceptional dedication to service. He recently shared insights on how he incorporates purpose into his daily activities.
Jaquan Williams serves as the Employer Brand Director at Nasdaq. His responsibilities involve shaping the company’s outward representation of its culture, values, and people. This includes using storytelling methods such as videos, social media, and internal initiatives to showcase the talent and innovation propelling the company forward. He collaborates with various employee networks to elevate diverse voices and create environments where people feel recognized, valued, and connected.
As a Purpose Champion, Williams exemplifies leadership in community service. His passion for giving back stems from aligning values, talents, and actions to create meaningful outcomes. He describes his motivation as ensuring his opportunities extend beyond himself, aiming to be part of a cycle where knowledge, support, and inspiration continue to circulate. Witnessing someone gain confidence or achieve a goal through his contributions reaffirms the significance of his work.
Williams recalls a memorable volunteer experience leading an immersive day for a group of students from the Microsoft Summer Internship program at Nasdaq Marketsite. Designed for high school minority students, the program serves as an introduction to Information Technology careers while encouraging teamwork and professional soft skill development. Students spent a day at Nasdaq offices interacting with experts from various business divisions, gaining insights into fintech, data analytics, cybersecurity, and capital markets. This experience provided mentorship opportunities, bridging the gap between academic learning and career readiness, and culminated with participation in the Nasdaq Closing Bell Ceremony, emphasizing the importance of access and visibility for diverse talent in technology and finance.
Williams defines "purpose" as the meeting point of passion, skill, and societal need, akin to the Japanese concept of “ikigai.” It goes beyond personal fulfillment, involving the use of one’s strengths for a greater impact. Purposeful actions feel more intentional and significant when in alignment with this philosophy.
To cultivate and share purpose, Williams emphasizes three key strategies:
- Lead by Example: Inspire through consistent, passionate action.
- Create Spaces for Connection: Enhance purpose through community engagement, made possible by employee networks, mentorships, or volunteer opportunities.
- Tell the Story: Representation is critical. Sharing the motivation behind efforts can guide others in discovering their own purpose.
For those looking to give back to their communities, Williams suggests starting with actions that come naturally. Contributions need not be grand gestures; even small, consistent efforts, such as sharing knowledge or supporting a colleague, can significantly impact. He underscores the value of intentional scheduling of commitments to ensure balance with work, family, and other obligations. Moreover, integrating personal passions with community service can multiply the energy invested. Approaching giving back with joy and authenticity can enrich all facets of life.
