Starbucks has unveiled a preview of its 2024 holiday cup designs, called “Merrier Together,” set to be available in stores on November 7th. This year’s lineup includes four hot cup designs and one cold, all accentuating festive moments of joy, according to the company’s creative director, Kristy Cameron.
In a press release, Cameron explained the inspiration behind the designs, highlighting elements such as growing coffee trees, beans roasting, and cups toasting. She expressed the company’s intention to bring the warmth of Starbucks’ coffeehouses and the excitement of the arrival of the red cups to customers and partners.
The designs prominently feature Starbucks’ signature green and holiday cranberry-red, with the addition of “fondant-inspired” pastels. Cameron noted that the vibrant jade green is a refreshing reference to the brand’s colors, adding a joyful touch to this season’s holiday cups.
The design team detailed that the cups are reminiscent of traditional ornaments or peppermint candies, showcasing a wavy pattern drawn from the Starbucks siren. Each cup includes a designated space for baristas to write messages.
One such design, known as “Joyful Connection,” takes inspiration from the instant roasted coffee is released into a cooling tray, while the “Siren Chorus” design is described as a “chorus of colors.” The overarching theme of “Merrier Together” resonates throughout Starbucks’ holiday campaign, with Cameron likening the design motif to a melody of voices harmonizing.
The announcement follows a recent change in Starbucks’ executive leadership, where Brian Niccol was appointed CEO in August, succeeding Laxman Narasimhan. Starbucks did not respond to requests from FOX Business for comments.
