The Apple Music Super Bowl LVIII Halftime Show, which featured USHER, was captured behind-the-scenes using over 40 iPhone 15 Pro and iPhone 15 Pro Max devices. The behind-the-scenes video was directed by Mike Carson, who praised the iPhone’s flexibility and efficiency in capturing footage from various angles and tight spaces. Additionally, the iPhone 15 Pro’s support for LOG and Pro Res recording added to the success of this innovative project.
According to Carson, the iPhone allowed him to achieve his “dream amount of coverage,” as well as capturing natural and spontaneous shots that traditional cameras would not be able to accomplish. Xiaolong Liu, the director of photography for the behind-the-scenes video, added that iPhones are more discreet and portable compared to traditional cameras, allowing for footage to be captured in a wider variety of locations and rigs with minimal setup. This project has shown the creative possibilities and benefits of using the iPhone for high-profile, professional-grade video production.
In conclusion, the use of iPhones in documenting the Super Bowl LVIII Halftime Show has showcased the versatility and capabilities of Apple’s mobile devices for professional media production. The success of this project may prompt the emergence of more high-profile content, such as the Super Bowl Halftime Show, being shot using the innovative technology of the iPhone. This shift in the industry could lead to a new era in professional mobile media production, as it continues to inspire and drive creativity in filmmaking and storytelling.
