At Nvidia’s annual GTC conference, CEO Jensen Huang announced during his keynote session that the company will collaborate with General Motors (GM) to enhance GM’s autonomous vehicle capabilities and manufacturing processes using AI and advanced chips.
GM plans to incorporate Nvidia’s AI-driven computing systems into its upcoming vehicles, leveraging the chipmaker’s Drive AGX platform. This platform functions as an “AI brain” aimed at improving driver assistance features and autonomy, as reported by The Verge. Additionally, Nvidia’s Omniverse 3D graphics platform will play a role in streamlining GM’s manufacturing workflows through the use of digital twins and virtual simulations.
GM CEO Mary Barra emphasized the benefits of AI, stating that it not only optimizes manufacturing processes and speeds up virtual testing but also allows the company to develop smarter vehicles while enabling the workforce to concentrate on craftsmanship.
This collaboration emerges at a pivotal moment for GM, which has heavily invested in autonomous technology with varied success. The setbacks in its Cruise robotaxi division, including safety concerns and a significant funding reduction, have prompted GM to shift its focus from a separate AV fleet to implementing self-driving capabilities in consumer vehicles.
For Nvidia, the partnership signifies another step in its expanding venture into the automotive sector, with CEO Jensen Huang predicting a trillion-dollar opportunity by 2028. With existing partnerships with Jaguar, Volvo, and Mercedes-Benz, Nvidia is reinforcing the message that the future of driving relies on its technology.
