The highly anticipated trailer for Grand Theft Auto 6, set in a Miami-inspired Vice City and featuring a female protagonist, has generated significant buzz for several reasons. One major factor is the trailer’s soundtrack, which features Love Is A Long Road by Tom Petty, a 1980s hit that has seen a massive surge in streams since the trailer’s release. Spotify reports a staggering 36,979% increase in streams for the track compared to the previous week.
The influence of the GTA VI trailer on the music streaming service is undeniable, as other songs featured in the game have also seen significant increases in streams. This type of surge is rare for Spotify, with a spokesperson noting that the effect GTA VI has had on the platform extends beyond just Tom Petty’s track. Their influence is also evident in a playlist curated by GTA VI creators, Rockstar, which has been liked nearly half a million times since its recent creation.
In addition to the impact on music streaming, the massive success of the Grand Theft Auto series cannot be understated. The game’s previous release, Grand Theft Auto 5, was the second best-selling video game of all time, and fans have been eagerly awaiting this latest installment, which is scheduled for release in 2025.