Moving into a new product category presents challenges for any company, and the current climate of tariff uncertainty adds another layer of complexity. Nonetheless, Marshall, known for its iconic guitar amplifiers and an expanding range of consumer audio products, has introduced its first soundbar: the Atmos-capable Heston 120, priced at $1000. This marks an ambitious entry into the market.
Gustaf Rosell, Marshall’s Chief Product and Innovation Officer, shared in an interview that while the Heston 120 is the company’s most expensive product, launching at the high end was a deliberate choice to demonstrate their commitment to this new segment.
The concept of adding a soundbar was discussed within the company for five years and has been in production for three. The Heston 120 is a 5.1.2-channel Atmos and DTS X soundbar, equipped with 11 drivers designed to deliver a broad and high soundfield from a single unit.
Creating a multi-channel product was a novel challenge for Marshall, leading them to recruit new expertise, including talent from the automotive industry. Rosell noted that they collaborated closely with Dolby to ensure precise sound placement in rooms.
A key focus for the sound team was balancing audio quality for both TV and music, a common difficulty with multi-channel products. The Heston 120 offers various music options, such as AirPlay 2, Googlecast, and Bluetooth LE Audio, along with Tidal and Spotify Connect.
In terms of design, the Heston 120 embraces Marshall’s familiar design language, though it is toned down compared to their amplifiers. The product stands out as a distinct choice for consumers seeking something different, aiming for a balance that remains authentic to the brand.
