The NFL, the NFL Players Association, and Mythical Games have collaborated to launch NFL Rivals, the first NFL-licensed game incorporating Web3 technology. NFL Rivals allows fans to act as general managers, building and owning their dream team and competing in arcade-style gameplay. Players can join squads and represent their favorite NFL franchise while unlocking and upgrading NFL players and digital collectibles. These collectibles can be traded and sold on Mythical’s blockchain marketplace, which will be available in-game on mobile devices. The success of NFL Rivals during its pre-season has positioned it as a new way for fans to connect with their favorite NFL franchises.
Mythical Games and the NFL Rivals game aim to provide fans with a unique way to engage with their favorite NFL teams. The partnership with the Miami Dolphins includes branding at the Dolphin’s home games and opportunities for fans to win VIP experiences throughout the season. This collaboration reflects a growing trend of sports leagues exploring Web3-enabled games to boost revenue and fan engagement. Sorare, a prominent example, has secured partnerships with the NBA, MLB, and top soccer leagues globally.
The launch of NFL Rivals marks a significant milestone in the intersection of sports and blockchain technology. By incorporating Web3 technology, the game offers fans a seamless experience without diving into the complexities of blockchain. The ability to build, own, and trade digital collectibles adds a new layer of excitement and engagement for players. With the success of its pre-season, NFL Rivals has already demonstrated its potential to become a favorite among NFL fans worldwide.
