Nvidia has reportedly acquired Gretel, a startup based in San Diego that has developed a platform for generating synthetic AI training data. The details of the acquisition have not been disclosed, but the deal is said to have reached a nine-figure amount, surpassing Gretel’s most recent valuation of $320 million, as reported by Wired.
Gretel, along with its team of approximately 80 employees, will be integrated into Nvidia. The company’s technology will become part of Nvidia’s generative AI services suite for developers, according to Wired.
Gretel was established in 2019 by Alex Watson, Laszlo Bock, John Myers, and Ali Golshan, who also serves as the CEO. The startup specializes in refining models, adding proprietary technology, and packaging these models for sale.
Before its acquisition, Gretel had secured over $67 million in venture capital from investors such as Anthos Capital, Greylock, and Moonshots Capital, as listed on Crunchbase.
Nvidia’s acquisition is seen as both strategic and timely, as major technology companies like Microsoft, Meta, OpenAI, and Anthropic are already employing synthetic data to train their leading AI models, due to the depletion of real-world data sources.
