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Singles have recently expressed dissatisfaction with dating apps, citing concerns that the apps often imitate each other and encourage negative behaviors such as ghosting. As a result, users are increasingly exploring in-person activities as alternatives to traditional app-based dating interactions.
Spencer Rascoff, who is set to become Tinder’s new CEO, is cognizant of these sentiments. In an interview with the Wall Street Journal, Rascoff, currently the CEO of Match Group, discussed intentions to reform Tinder and improve its reputation.
Rascoff likened Tinder to a bar where individuals come to meet new people, emphasizing the need for innovation to attract more users to the platform. He conveyed to investors that the younger generation, particularly Gen Z, is less inclined towards casual hookups, and Tinder must adapt to this shift. Rascoff noted trends indicating that younger adults are engaging in less sexual activity and consuming less alcohol than previous generations.
Historically labeled as a “hookup app,” Tinder was once seen as emblematic of a broader “dating apocalypse.” According to a 2023 Pew Research Center study, approximately one in ten partnered adults in the U.S. met their partners through dating apps, with the figure doubling for those under 30 and members of the LGBTQ community. Despite this, dating apps frequently receive criticism for fostering a culture centered on casual sex and superficial judgments.
Furthermore, trust in dating apps has diminished, with some users describing them as “predatory” and “addictive.” Last year, Match Group faced a lawsuit based on these claims, although the case was later moved to arbitration.
Rascoff will succeed Faye Iosotaluno, the current Tinder CEO, who announced her resignation in July 2025 after eight years with Match Group. Rascoff plans to focus on artificial intelligence features, safety improvements, and enhancing user experiences, even prioritizing these over short-term revenue growth. He expressed in a LinkedIn post the importance of rapid learning from any mistakes made.
It remains to be seen if these strategies will significantly alter Tinder’s public perception. Nonetheless, considering the ongoing digital trends among Gen Z, Tinder’s presence appears likely to endure.
