The next addition to the lineup of upcoming films inspired by popular childhood toys, such as those based on Lego and Matchbox, is a movie centered around the iconic toy store chain, Toys ‘R’ Us. According to Variety, Story Kitchen, the studio responsible for several game adaptations recently, is developing the Toys ‘R’ Us movie. The film aims to capture a similar essence to productions like Night at the Museum, Big, and recent successes like Barbie. Currently in its early stages, producers Dmitri M. Johnson and Mike Goldberg are engaging in discussions with filmmakers about the project.
Johnson and Goldberg, who co-founded Story Kitchen, described Toys ‘R’ Us as a "cultural touchstone" that continues to influence the child within all individuals today. They expressed their honor to collaborate on a film that embodies the spirit of adventure, creativity, and nostalgia symbolized by the store, which they cherished as children of the 80s.
Kim Miller Olko, president of Toys ‘R’ Us Studios, expressed excitement about the project, emphasizing that the movie would capture the limitless nature of play and evoke the wonder intrinsic to the Toys ‘R’ Us brand. The aim is for the story to encapsulate the imagination, adventure, and joy that have traditionally made the store a cherished destination for individuals of all ages.
Founded in 1948, Toys ‘R’ Us was regarded by many generations of children as an exceptionally exciting place. Known for its vast array of products, Geoffrey the Giraffe mascot, and memorable TV jingle, the chain faced challenges as online shopping and large retailers gained traction, coupled with significant debts from private equity loans. The company ceased operations in 2018 but reemerged in 2021, largely within Macy’s stores, though standalone locations exist in New Jersey and the Mall of America in Minnesota.
Further updates on the development of the Toys ‘R’ Us movie, including potential plans for a Babies ‘R’ Us spinoff, are anticipated.
