Assassin’s Creed Mirage, the 13th installment in Ubisoft’s popular franchise, is set to be released on October 5th, a week earlier than originally planned. To help players determine when they can start playing, Ubisoft has provided global release times for both PC and console. In general, the game will be available in the early hours of October 5th, with some regions getting a head start on PC late in the evening of October 4th. Pre-loading is already available for Mirage.
For instance, in Los Angeles, the game will be playable on PC starting at 10 p.m. PDT on October 4th, while console players can start at midnight PDT on October 5th. Similar release times apply to other regions such as Montreal, London, Stockholm, Kyiv, Mexico City, Sao Paulo, New York, Paris, Abu Dhabi, Johannesburg, Shanghai, Tokyo, Seoul, and Sydney. It’s worth noting that Assassin’s Creed Mirage will also be released on the iPhone 15 and iPhone 15 Max Pro in the first half of 2024, although the exact release date is yet to be announced.
As the release date approaches, Ubisoft has urged fans to avoid sharing spoilers. Mirage follows the character Basim Ibn Ishaq, who was introduced in Assassin’s Creed Valhalla, and promises a return to the series’ roots with an emphasis on stealth and linear storytelling. To learn more about the game, players can check out hands-on previews and interviews with Narrative Director Sarah Beaulieu. The successful early release of Assassin’s Creed Mirage marks an exciting moment for fans of the franchise eagerly awaiting the next installment.
Australia’s Mushroom Group, celebrating its 50th anniversary this year, has managed to remain one of the few independent music companies in an increasingly corporate world. Founded by Michael Gudinski in 1972 and responsible for launching the careers of artists such as Kylie Minogue and Muse, Mushroom Group has expanded beyond its record company roots. It now encompasses a publishing company, a live music business (Frontier Touring), artist management, talent booking, neighbouring rights, film and TV, and merchandising. Following Michael Gudinski’s sudden passing in March 2021, his son Matt stepped up as CEO and has been leading the company’s most significant expansion to date. This includes a new London office and a global partnership with Universal Music Group that will see UMG’s Virgin Music Group distribute and support Mushroom releases outside of Australia and New Zealand. The company is also celebrating its 50th anniversary with the release of a documentary, reimagined recordings by current Mushroom acts, and an anniversary concert set for November.
Over the past few years, Mushroom has seen increasing success with Australian artists making an impact on a global scale, and the company aims to build on that success with its global network. Although Mushroom’s previous expansion in the 1990s was chaotic, the company has learned from its lessons and is taking a more strategic approach this time. The key to success, according to Matt Gudinski, lies in having the right people in place, such as UK/Europe GM Madeleine O’Gorman and International Director Korda Marshall. Taking over as CEO during a challenging time personally and professionally, Matt acknowledges the difficulties faced by the music industry as a result of the COVID-19 pandemic. However, he is proud that the company managed to retain its staff and has emerged successfully from the crisis. Looking ahead, Matt is focused on consolidating and driving greater success within the group, with a particular emphasis on Mushroom’s management division, booking agency, and film and TV projects.
