Google is set to launch the new range of Pixel smartphones this week, with the Pixel 8 Pro expected to make a strong impact on the Android smartphone market. The company aims to create a high-quality smartphone that goes beyond market share. Leaked promotional videos for the Pixel 8 and Pixel 8 Pro highlight the ease of switching to a Pixel and showcase the advanced camera features powered by Google AI. The Pixel line has undergone design changes and now features Google’s own Tensor chipset, which is optimized for AI and machine learning processes. Additionally, the Pixel 8 and Pixel 8 Pro will be the first handsets to launch with Android 14, which offers a longer support window and aims for consistency and flexibility in user experience.
Google’s upcoming Pixel smartphones, particularly the Pixel 8 Pro, are expected to make a significant impact on the Android smartphone market. The company is not solely focused on market share, but rather on creating a top-notch smartphone that stands out from competitors. Leaked promotional videos for the Pixel 8 and Pixel 8 Pro showcase the ease of switching to a Pixel device and emphasize the advanced camera features empowered by Google AI. These features include the Magic Eraser tool, Real Tone reproduction, and the Best Take tool for creating composite images.
The Pixel line has gone through several design changes, resulting in the current hardware derived from the Pixel 6. However, the most significant change is Google’s switch from using Qualcomm Snapdragon system-on-chips to its own Tensor chipset. The Tensor chipset prioritizes computational routines, particularly those related to AI and machine learning, to occur on the device itself instead of relying on the cloud. This move signals Google’s belief in the importance of in-device processing. The Pixel 8 and Pixel 8 Pro will also be the first to launch with Android 14, which boasts a longer support window of seven years, offering consumers extended security updates. Additionally, Android 14 aims to provide consistency in user experience while maintaining flexibility, particularly in third-party app integration.
Overall, Google is positioning the Pixel 8 and Pixel 8 Pro as consumer-focused smartphones that showcase its vision for the Android ecosystem. The company aims to provide high-quality hardware with advanced AI capabilities, consistent user experience across first- and second-party apps, and long-term support for security updates. By setting these standards, Google hopes to influence other manufacturers in the Android market to adopt similar practices.