Activision Blizzard’s King division is celebrating the 20th anniversary of Candy Crush Saga with the launch of its 15,000th level for the popular match-3 game. The milestone comes as Candy Crush Saga reaches $20 billion in revenue and five billion downloads, solidifying its position as a dominant force in the gaming industry. With over 200 million monthly active players, King’s games, including Candy Crush Saga, Candy Crush Soda Saga, and Farm Heroes Saga, continue to captivate audiences worldwide and bring players of all ages and backgrounds together.
As King looks to the future, it remains focused on delivering new challenges and fresh content to its players. The company emphasizes the importance of innovation and creativity in developing exciting adventures and experiences for its dedicated community of gamers. Additionally, King recognizes the potential of new technologies, such as artificial intelligence (AI), to enhance game design and gameplay. By optimizing players’ interactions and personalizing content, AI can improve the overall player experience.
In addition to its success in the gaming industry, King prides itself on creating a caring and inclusive culture within the company. This commitment to providing a positive work environment has been recognized by Newsweek and The Sunday Times, earning King a place on their lists of the most loved workplaces and best places to work in the UK. With its 20-year history and a focus on player satisfaction, King looks forward to continuing to deliver fun gameplay and memorable moments for its players in the years to come.