Meta has unveiled an upgraded web app for its social media platform, Threads, which allows users to post content, engage with other posts, and browse their feeds directly from the web interface. This enhancement is gradually rolling out and will be available to all users soon. While the previous version of the web app only allowed users to view profiles, the new interface closely resembles the mobile app, with added features such as liking and resharing posts. However, there are still some limitations compared to the mobile app, such as the inability to edit profiles or send posts to Instagram DMs directly from the web version.
The upgraded web app is particularly significant for individuals who prefer using social media platforms on their desktop browsers. They can now engage with Threads without needing to switch to a mobile device, which is expected to be advantageous for those who spend much of their workday on a desktop computer. Despite the initial success of Threads, certain analytics firms have reported a decline in usage over time. However, the improved web app, along with forthcoming enhancements like enhanced search functionality, may entice some former users to return to the platform. Overall, the launch of the upgraded web app demonstrates Meta’s commitment to enhancing user experience and accessibility on Threads.